Those are the core principals you need to honor to be successful. It’s a shame when I watch people disregard so many of them. It took me a lot of years to understand the perfect balance, and in that time I made lots of enemies. I’m in a better place now where I know what needs to be done to be successful . . . Watching others bleed themselves of their best talent and ruin their reputations in the false hope of being rich is amusing, but sad when I have to witness the fallout.

To those fucking up, keep at it and nobody will want to work FOR you.

Maybe I shouldn’t complain, because they’ll all just come work WITH me.

1. this is about talent
we’re doubling our development workload monthly at this point, and to be honest, we’re just not finding the talent we need in NYC. don’t get me wrong, there are brilliant developers here and we’re hiring them when we can, but the reality is that the greater pool of talent is in northern california. we need a hub there to further recruit and grow our abilities as a top notch development shop. my logic is if you’re going to poach, poach from the people who invent the platforms you service.

2. this is about clients
we’re servicing more clients in san francisco, chicago, etc. these days and we need a stronger presence in these markets. i feel very strongly that the key to MIR operating as well as we do is the close proximity to our client agencies. some of us have keycards to the front doors of several of our agency partners (though we still can’t get on most of their WIFI’s). we want to make sure that we can service their needs to the best of our abilities, and that is done by having small localized units who can give that extra bit of attention to make sure the work comes out awesome.

3. this isn’t about relocation
MIR will always be HQ’d in NYC. we love it here, our core clients are here, and Adam Wohl loves the humidity. we plan to run all creative and strategy out of new york and make the focus of san francisco mobile development. we will still have front end mobile web, android, and iOS development in NYC, but plan to have SF put our nerd merit to shame.

i hope this answers even a few questions from people, you can follow @MIRsanfrancisco on twitter for hirings, announcements, and general awesomeness.

thanks for caring,
D.

i’m talking about this right now because i’m finding myself doing lots of things i never imagined nor desired to do, and i’m finding myself liking doing them. these days i get to play in everything from overarching brand creative, to broadcast, to experiential pieces. it’s really making me broaden my horizons from the hardline digital creative i have always pegged myself as. i always had a mentality of do one thing and do it really well, your skillset is representative of you, but i’m finding more reasons to dabble in a few different areas.

the past year has seen me get the chance to really explore new areas, i hope the coming years let me keep doing that as well. if not there’s always a life blending scotch in the mountains waiting for me

Stage 1. I have to figure out what is going on and learn from everybody I can.

Stage 2. I know as much about this shit as anybody else. They’re all making it up so I’m going to make my own shit up.

Stage 3. I don’t know anything either. But I know that I don’t know and that means I can always find my way.

there’s a stage 4 too, i think he may be on his way to finding it right now.